Enjoy the East End Al Fresco. 
From Riverhead to Orient to Montauk

The Eastern End of Long Island, New York City’s backyard beach getaway, offers a variety of fun activities for all ages and interests. From Riverhead to Greenport to Montauk, there are the Hamptons, North Fork farms and vineyards, breweries, scenic beaches, and stunning views. From tall ship festivals to music festivals to drag racing events, to the Long Island Aquarium, Splish Splash, and the Parrish Art Museum, there’s something for everyone.

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Uncover the best places to stay and play on the Scenic East End

The Eastern End of Long Island, New York City’s backyard beach getaway, offers a variety of fun activities for all ages and interests. From Riverhead to Orient Point to Montauk, there are the Hamptons, North Fork farms and vineyards, breweries, scenic beaches, and stunning views. From tall ship festivals to music festivals to drag racing events, to the Long Island Aquarium, Splish Splash, and the Parrish Art Museum, there’s something for everyone. 

Reflextions Riverhead

Riverhead

Riverhead was named on Forbes Advisor's list of top places to travel in 2023...in the world (one of 11 in the United States alone)! Known as the "Gateway to the North and South Forks," Riverhead is a community rich in history, farmlands, beaches, outdoor recreation, dining, wineries, craft breweries, art and attractions for individuals, couples and families.

Stay & Play

Spring-Summer, find mid-week overnight specials for you to lay your head down while you check off a list of fun things to do and see. Explore our calendar of events and happenings across the Hamptons and North Fork to help seamlessly plan your itinerary. It's a perfect staycation close to home, or well worth the journey from afar.

Fall Harvest

Oktoberfest! 

! Join us in September and October as we highlight the best of the Fall on the East End. Celebrate Fall with plenty of music, entertainment, food, beer, and much more.

Winter Fun

The quiet, peaceful season with plenty to do and places to shop on the North and South Fork. Enjoy intimate experiences the locals have to offer, or keep the action going and choose from a variety of parades, firework displays, music and more. The best place to find holiday markets, unique experiences and gift finding opportunities.

What The Locals Know…

69th Annual Mattituck Lions Club Strawberry Festival

As June arrives on the East End, we roll right into one of the biggest staples that the North Fork has to offer: the Mattituck Lions Club Strawberry Festival! Now in its 69th year, this festival isn’t just a celebration of summer; it’s a beacon of support for the community, raising funds for over 57 local organizations and nonprofits. From June 12th to the 16th, the festival promises days filled with laughter, joy, and of course, strawberries galore!

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End Up Here! June 12th

As Summer arrives on the East End, we roll right into one of the biggest staples that the North Fork has to offer: The Mattituck Lions Club Strawberry Festival! Now in its 69th year, this festival isn’t just a celebration of summer; it’s a beacon of support for the community…READ MORE

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End Up Here! June 5th

Strawberry season on the East End of Long Island isn’t just a tradition; it’s practically a local holiday where everyone’s inner fruit fanatic comes out to play. As the middle of June approaches, the North Fork strawberry crops reach their peak, offering a bounty of vibrant red berries bursting with flavor. The experience of picking your own strawberries becomes a delightful family activity, fostering memories that linger long after the season has passed.

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See our beautiful part of the world...

EXPLORE EASTERN LONG ISLAND

SEE MONTAUK

VISIT SOUTHOLD

PEEK AT SHELTER ISLAND

TRAVEL TO SOUTHAMPTON

TOUR RIVERHEAD

What locals say it means to End Up Here...

“Montauk is a resort town but also a very welcoming community with wide open arms that greet our visitors as long-lost friends. I think that the main attraction that brings people to Montauk is the small hometown feel, and the authenticity of the people and the town. In that respect you can’t separate Montauk and hospitality. End Up Here!”
Paul Monte
Montauk Chamber of Commerce and Visit Montauk Board of Directors
“Ending up here is the dream that our visitors get to appreciate for a moment, but us locals get to experience every day of our lives. The east end, in my opinion, is one of the most amazing places you could ever live, work or visit. It has so much to offer and so many incredible things to see. I am proud to live and run my business on the east end. I thank God every day for these blessings.”
Jerry Dicecco
Owner of Jerry and the Mermaid